this is quite exciting. i love this! we’ve all been forced & tortured to tag along while our partner, friends, mom, etc shop around tirelessly, just for the hell of it. (well, iwould never call it torture, but you get it). now you don’t have to! ikea is launching manland (slightly sexist & a tad too mid-century as i think i see a pretty butch lesbian in there) but it’s a really great concept nonetheless.